Ralph Lauren has launched Polo Red at select retailres. The fragrance is described by the brand as “a fiery mix of spicy red saffron, fresh red grapefruit and deep red wood that ignites the thrill-seeker in every man.”

The fragrance has top notes of red grapefruit, Italian cedrat, and red cranberry; mid-notes of red saffron, lavandin, and red sage; and base notes of red wood, amber, and coffee berry.

The high-gloss, opaque red bottle is decorated with a black logo, and its curves were inspired by the RL Car Collection, a prestigious collection of exquisite cars.

To promote the new scent, a short film was directed byBruce Weber, starring Nacho Figueras. It features a high-speed chase, with a car racing a speedboat.